KROSS-SHOP.RU

Kenneth Kahn B. The PDMA Handbook of New Product Development


New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

12627.27 RUR

/ / похожие

Подробнее

Paul Belliveau The PDMA ToolBook 1 for New Product Development


Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

9821.21 RUR

/ / похожие

Подробнее

Kenneth B. Alexander How the Kingdom of God Is Manifested On the Earth

Kenneth Goldsmith Capital


Acclaimed artist Kenneth Goldsmith’s thousand page beautiful homage to New York City Renowned poet and conceptual artist Kenneth Goldsmith collects a massive assortment of quotations about New York City in the twentieth century. This kaleidoscopic montage from hundreds of sources is a literary adoration of New York as the capital of the world, and was inspired by Walter Benjamin’s unfinished masterpiece, The Arcades Project, a compendium of quotations about nineteenth-century Paris. Goldsmith brings together an immense archive of quotations about modern New York from novels, histories, newspapers, memoirs, letters, advertisements and more unlikely sources, all organized into lyrical and philosophical categories. The result is a magisterial and poetic history of New York in the twentieth century, and an extraordinary, one-of-a-kind book of experimental literature.

3893.41 RUR

/ / похожие

Подробнее

Mark Aronoff The Handbook of Linguistics


This second edition of The Handbook of Linguistics provides an updated and timely overview of the field of linguistics. The editor’s broad definition of the field ensures that the book may be read by those seeking a comprehensive introduction to the subject, but with little or no prior knowledge of the area. Building on the popular first edition, this new edition features new and revised content reflecting advances within the discipline. New chapters expand the already broad coverage of the Handbook to address and take account of key changes within the field in the intervening years. It explores: psycholinguistics, linguistic anthropology and ethnolinguistics, sociolinguistic theory, language variation and second language pedagogy. With contributions from a global team of leading linguists, this comprehensive and accessible volume is the ideal resource for those engaged in study and work within the dynamic field of linguistics.

18766.64 RUR

/ / похожие

Подробнее

Abbie Griffin Open Innovation. New Product Development Essentials from the PDMA


A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.

5774.07 RUR

/ / похожие

Подробнее

Kenneth Jackson A. Silicon Devices


Silicon is the most important material for the electronics industry. In modern microelectronics silicon devices like diodes and transistors play a major role, and devices like photodetectors or solar cells gain ever more importance. This concise handbook deals with one of the most important topics for the electronics industry. World renowned authors have contributed to this unique overview of the processing of silicon and silicon devices.

14501.38 RUR

/ / похожие

Подробнее

Robert Lent W. Handbook of Counseling Psychology


This completely revised and updated Fourth Edition of the Handbook of Counseling Psychology presents a cross-disciplinary survey of the entire field?combining a scholarly review of important areas of counseling psychology with current and insightful analyses of topics. The new edition equips you with a leading resource containing the latest information on the prevention and treatment of vocational, educational, and personal adjustment problems.

14033.59 RUR

/ / похожие

Подробнее

Philip Fuchs L. Handbook of Reagents for Organic Synthesis. Catalytic Oxidation Reagents


The Handbook is part of the Handbook of Reagents for Organic Chemistry series, aiming at collecting articles on a particular theme that individual researchers in academia or industry can use on a daily basis. The Handbook starts with a section discussing the most important aspects of heteroarene functionalization. The introduction is followed by the alphabetical listing of the most relevant reagents drawn from the EROS database. The Editor, Andre Charette from the University of Montreal, has selected 120 reagent descriptions, many of them updated with heteroarene-specific reactions for this Handbook. Following the standard format for EROS, each article contains an overview of the synthesis and physical properties of the reagents or catalyst, conditions for its storage, and purification methods. Given the importance of heteroarenes in biology and especially in medicinal chemistry, a Handbook that focuses exclusively on heteroarene functionalization has been long overdue. This Handbook will have a broad appeal to many individuals engaged in the area of medicinal chemistry, fine chemical synthesis and industrial-scale chemistry. Key features: Builds on the success of the previously published Handbooks of Reagents for Organic Synthesis Compares the numerous new C-H functionalization reactions that have been developed in the past decade Heteroarene functionalization is widely used in the development of pharmaceuticals and other bioactive compounds Contains listings of secondary reagents for which more information is available in the online edition

20401.9 RUR

/ / похожие

Подробнее

John C. Hodges Harbrace College Handbook 12th


The Thirteenth Edition of the Harbrace is the result of an exhaustive market research effort to make a great handbook even better. Over 300 faculty members participated in reviews, surveys, focus groups, and telephone interviews. The result is the first significant revision to the Harbrace in its history. While remaining a grammar-first handbook, the Thirteenth Edition reflects a complete reorganization of chapters, new examples from contemporary writers, and a writing style that is more descriptive than prescriptive. The new Harbrace is easier to use and more accessible to students than ever.

366 RUR

/ / похожие

Подробнее

The PDMA Handbook of New Product Development by Kenneth B ...

The PDMA Handbook of New Product Development by Kenneth B. Kahn(2012-12-26) | Kenneth B. Kahn | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

{THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT} { By author ...

({THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT}) [{ By (author) Kenneth B. Kahn, By (author) Abbie Griffin }] on [January, 2013] | Kenneth B. Kahn | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

The PDMA Handbook of New Product Development | Wiley ...

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA ...

PDMA Handbook 3E: Amazon.de: Kahn: Fremdsprachige Bücher

Kenneth B. Kahn + Folgen Ähnliche Autoren zum Folgen + + + Weitere Empfehlungen Etwas ist schiefgegangen. Wiederholen Sie die Anforderung später noch einmal. OK PDMA Handbook 3E (Englisch) Gebundene Ausgabe – 6. Dezember 2012 von Kahn (Autor) 4,2 von 5 Sternen 12 Sternebewertungen. Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden. Preis Neu ab Gebraucht ab ...

eBook: The PDMA Handbook of New Product Development von ...

Kenneth B. Kahn, PhD, is Professor of Marketing andDirector of the da Vinci Center for Innovation at VirginiaCommonwealth University in Richmond, Virginia. His teaching andresearch interests address product development, product management,and demand forecasting of current and new products. He hasconsulted with and conducted training sessions for numerouscompanies, and has been a PDMA member ...

THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT

PDMA Handbook Third Edition Editorial Staff Editor Kenneth B. Kahn Virginia Commonwealth University Associate Editors Sally Evans Kay Strategic Product Development Rebecca J. Slotegraaf Kelley School of Business, Indiana University Steve Uban Kenneth B. Kahn, Ph.D. is a Professor of Marketing and Director of the

The PDMA handbook of new product development : Kahn ...

The PDMA handbook of new product development by Kahn, Kenneth B; Product Development & Management Association. Publication date 2005 Topics New products, Product management, Productontwikkeling, Marketing, Produits nouveaux, Produits commerciaux, Produktentwicklung Publisher Hoboken, N.J. : Wiley Collection inlibrary; printdisabled; internetarchivebooks; americana Digitizing sponsor Internet ...

The PDMA Handbook of New Product Development ...

Kenneth B. Kahn (Author) › Visit Amazon's Kenneth B. Kahn Page. Find all the books, read about the author, and more. See search results for this author. Are you an author? Learn about Author Central. Kenneth B. Kahn (Author) 4.1 out of 5 stars 24 ratings. ISBN-13: 978-0470648209. ISBN-10: 9780470648209. Why is ISBN important? ISBN. This bar-code number lets you verify that you're getting ...

Электронная книга: Kenneth Kahn B.. The PDMA Handbook of ...

Электронная книга: Kenneth Kahn B. «The PDMA Handbook of New Product Development» New Product Development is one of the most important challenges facing organizations today.

The PDMA handbook of new product development

Kenneth B. Kahn. Contents v 17 Social MediaandNewProduct Development 282 AmyKenly SECTIONFOUR:ACHIEVING 295 18 Developing Intelligent Products 297 SergeA. Rijsdijk and Erik JanHultink 19 Strategiesto Improve NPDGovernance 310 Steven Haines 20 Managingthe Supply Chain Implications of Launch 325 RogerJ. Calantone and C.Anthony Di Benedetto 21 Post-Launch ProductManagement 339 Steven Haines 22 ...

INTRODUCTION - The PDMA Handbook of New Product ...

INTRODUCTION Kenneth B. Kahn The editors' goal was to put together a guidebook to help practitioners make improved decisions when traveling through the difficult landscape typical of new product development. … - Selection from The PDMA Handbook of New Product Development [Book]

The PDMA Handbook of New Product Development by Kenneth B ...

The PDMA Handbook of New Product Development book. Read reviews from world’s largest community for readers. New Product Development is one of the most im...

eBook: The PDMA Handbook of New Product Development von ...

The PDMA Handbook of New Product Development von Kenneth B. Kahn (ISBN 978-1-118-41808-6) online kaufen | Sofort-Download - lehmanns.de

The PDMA Handbook of New Product Development - Kenneth B ...

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests...

The PDMA Handbook of New Product Development by Kahn ...

Buy The PDMA Handbook of New Product Development by Kahn, Kenneth B. online on Amazon.ae at best prices. Fast and free shipping free returns cash on delivery available on eligible purchase.

The PDMA Handbook of New Product Development: Kahn ...

Hello Select your address Prime Day Deals Best Sellers Electronics Customer Service Books New Releases Home Gift Ideas Computers Gift Cards Sell

The PDMA Handbook of New Product Development | Wiley ...

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle ...

Kenneth kahn b the pdma handbook of new product ...

Kenneth Kahn B. The... New Product Development is one of the most important challenges facing... Посмотреть карточку товара ... Kenneth Kahn B. The PDMA Handbook of New Product Development. Модель: модель не указана . Артикул: 31237753. Описание: ...

9780470648209: The PDMA Handbook of New Product ...

AbeBooks.com: The PDMA Handbook of New Product Development (9780470648209) by Kahn, Kenneth B. and a great selection of similar New, Used and Collectible Books available now at great prices.

The PDMA handbook of new product development - EconBiz

The PDMA handbook of new product development . Kenneth B. Kahn, ed. Alternative title: Handbook of new product development

The PDMA Handbook of New Product Development: Kahn ...

The PDMA Handbook of New Product Development: Kahn, Kenneth B.: Amazon.nl Selecteer uw cookievoorkeuren We gebruiken cookies en vergelijkbare tools om uw winkelervaring te verbeteren, onze services aan te bieden, te begrijpen hoe klanten onze services gebruiken zodat we verbeteringen kunnen aanbrengen, en om advertenties weer te geven.

The PDMA Handbook of New Product Development : Kenneth B ...

The PDMA Handbook of New Product Development by Kenneth B. Kahn, 9780470648209, available at Book Depository with free delivery worldwide.

The PDMA Handbook of New Product Development by Kenneth B ...

The PDMA Handbook of New Product Development by Kenneth B. Kahn (2012-12-26) | Kenneth B. Kahn | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

The PDMA Handbook of New Product Development: Kahn ...

The PDMA Handbook of New Product Development: Kahn, Kenneth B: Amazon.nl Selecteer uw cookievoorkeuren We gebruiken cookies en vergelijkbare tools om uw winkelervaring te verbeteren, onze services aan te bieden, te begrijpen hoe klanten onze services gebruiken zodat we verbeteringen kunnen aanbrengen, en om advertenties weer te geven.

Kenneth B. Kahn The PDMA Handbook of New Product ...

Kenneth B. Kahn The PDMA Handbook of New Product Development . Support. Adobe DRM (4.6 / 5.0 – 3 customer ratings) New Product Development is one of the most important challengesfacing organizations today. The Product Development and Management Association (PDMA)Handbook of New Product Development 3rd Edition provides an exceptional review ofcutting edge topics for both new and experienced ...

Ken Kahn - Dean, Monte Ahuja College of Business ...

View Ken Kahn’s profile on LinkedIn, the world's largest professional community. Ken has 9 jobs listed on their profile. See the complete profile on LinkedIn and discover Ken’s connections and ...

The PDMA Handbook of New Product Development / Edition 3 ...

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA ...

Introduction - The PDMA Handbook of New Product ...

The PDMA Handbook of New Product Development by Kenneth B. Kahn Get The PDMA Handbook of New Product Development now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.

The PDMA Handbook of New Product Development: Kahn ...

The PDMA Handbook of New Product Development: Kahn, Kenneth B.: 9780470648209: Books - Amazon.ca

The PDMA Handbook of New Product Development door Kenneth ...

Kenneth Kahn Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. Meer over de auteurs . Lees het volledige artikel . Kenneth Kahn, Sally Evans Kay, Rebecca Slotegraaf The PDMA Handbook of New Product Development Gebonden Engels 2013. Verkooppositie 5564. Laatste exemplaar! Op=Op! Op ...

Product Planning Essentials: Amazon.de: Kenneth B. Kahn ...

Product Planning Essentials: Amazon.de: Kenneth B. Kahn: Fremdsprachige Bücher. Zum Hauptinhalt wechseln. Prime entdecken Hallo! Anmelden Konto und Listen Anmelden Konto und Listen Bestellungen Entdecken Sie Prime Einkaufs-wagen. Bücher (Fremdsprachig) Los Suche Bestseller Geschenkideen ...

The PDMA handbook of new product development - EconBiz

The PDMA handbook of new product development . ed. by Kenneth B. Kahn. Year of publication:

The PDMA Handbook of New Product Development: Amazon.co.uk ...

Buy The PDMA Handbook of New Product Development 2nd Edition by Kahn, Kenneth B. (ISBN: 9780471485247) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

Reference - The PDMA Handbook of New Product Development ...

The PDMA Handbook of New Product Development by Kenneth B. Kahn. Get The PDMA Handbook of New Product Development now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Start your free trial. 35.6. Reference. Page, Albert L. and Jun Yu., "Benchmarking the Sales Impact of New Products," in The ...

Product Development and Management Association - Wikipedia

The Product Development and Management Association (PDMA) is a non-profit professional society that organizes and publishes information about the development of new products.. Founded in 1976, they currently have about 3500 members worldwide, with 22 chapters in the United States and 16 affiliates in other parts of the world, including India. ...

The PDMA Handbook of New Product Development: Kahn ...

Hello Select your address Best Sellers Today's Deals New Releases Books Electronics Customer Service Gift Ideas Home Computers Gift Cards Sell

The PDMA Handbook of New Product Development: Kahn ...

Hello Select your address Best Sellers Today's Deals New Releases Books Electronics Gift Ideas Customer Service Home Computers Gift Cards Sell

New Product Forecasting: An Applied Approach - pdma.org

Written by: Kenneth B. Kahn. Armonk, NY: M.E. Sharpe, 2006. 157+xviii pages. Reviewed by: Dorian Simpson “New product forecasting is an important topic” (p. 3) is how this book by long-time PDMA supporter and experienced product professional Kenneth Kahn opens Chapter 1. Kahn shares an experience in the Preface where using a simple forecasting approach yielded better organizational results ...

Product Planning Essentials - Kenneth B Kahn - Häftad ...

Pris: 669 kr. Häftad, 2011. Skickas inom 10-15 vardagar. Köp Product Planning Essentials av Kenneth B Kahn på Bokus.com.

THE PDMA HANDBOOK - download.e-bookshelf.de

The PDMA handbook of new product development / Kenneth B. Kahn, editor. -- 3rd ed. p. cm. Includes index. ISBN 978-0-470-64820-9 (cloth); ISBN 978-1-118-41549-8 (ebk); ISBN 978-1-118-41808-6 (ebk); ISBN 978-1-118-43325-6 (ebk); ISBN 978-1-118-46642-1 (ebk); ISBN 978-1-118-46643-8 (ebk); ISBN 978-1-118-46644-5 (ebk) 1. Product management—United States--Handbooks, manuals, etc. I. Kahn ...

The PDMA Handbook of New Product Development: Kahn ...

Hello Select your address Best Sellers Today's Deals New Releases Books Electronics Gift Ideas Customer Service Home Computers Gift Cards Sell Today's Deals New Releases Books Electronics Gift Ideas Customer Service Home Computers Gift Cards Sell

Kenneth B. Kahn | Semantic Scholar

Semantic Scholar profile for Kenneth B. Kahn, with 293 highly influential citations and 82 scientific research papers.

The PDMA Handbook of New Product Development: Kahn ...

The PDMA Handbook of New Product Development: Kahn, Kenneth B.: 9780471485247: Books - Amazon.ca

The PDMA Handbook of New Product Development (Engels) door ...

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA ...

Search Results - subject:"Produktmanagement" - EconBiz

Retain my current filters ~person:"Kahn, Kenneth B." Search options

Kenneth Himma E. The Handbook of Information and Computer Ethics


This handbook provides an accessible overview of the most important issues in information and computer ethics. It covers: foundational issues and methodological frameworks; theoretical issues affecting property, privacy, anonymity, and security; professional issues and the information-related professions; responsibility issues and risk assessment; regulatory issues and challenges; access and equity issues. Each chapter explains and evaluates the central positions and arguments on the respective issues, and ends with a bibliography that identifies the most important supplements available on the topic.

16840.31 RUR

/ / похожие

Подробнее

K. H. Spencer Pickett The Internal Auditing Handbook


The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edition and this revised third edition reflects those changes. The third edition of The Internal Auditing Handbook retains all the detailed material that formed the basis of the second edition and has been updated to reflect the Institute of Internal Auditor’s (IIA) International Standards for the Professional Practice of Internal Auditing. Each chapter has a section on new developments to reflect changes that have occurred over the last few years. The key role of auditors in reviewing corporate governance and risk management is discussed in conjunction with the elevation of the status of the chief audit executive and heightened expectations from boards and audit committees. Another new feature is a series of multi-choice questions that have been developed and included at the end of each chapter. This edition of The Internal Auditing Handbook will prove to be an indispensable reference for both new and experienced auditors, as well as business managers, members of audit committees, control and compliance teams, and all those who may have an interest in promoting corporate governance.

23763.55 RUR

/ / похожие

Подробнее

Rod MacLeod The Palliative Care Handbook


With dementia now a leading cause of death in many nations of the world, it is vital that there be accessible palliative care guidelines that address the specific needs of people with dementia. The ninth edition of <b><i>The Palliative Care Handbook</i></b> has been extensively updated to do just that. Along with other general updates, this latest edition will continue to be an essential guide in end-of-life care for clinicians, as well as patients and families.

622.79 RUR

/ / похожие

Подробнее

Drew Knowles Route 66 Adventure Handbook


Route 66 Adventure Handbook is your personal guide to the vanishing American roadside, with all of its exuberance, splendor, and absurdity.For this updated and expanded fourth edition, Drew Knowles has included it all: magnificent architecture, natural wonders, Art Deco masterpieces, vintage motels and cafes, unique museums, offbeat attractions, fascinating artifacts and icons, and kitschy tourist traps. The addition of city maps, showing the multiple paths of Route 66 and displaying the exact locations of points of interest, is a major improvement over the already critically acclaimed third edition of the book. The fourth edition also includes hundreds of beautiful new photographs and the addition of dozens of new attractions.Filled with wonderfully quirky side trips and fun bits of trivia, Route 66 Adventure Handbook is the most authoritative resource for anyone looking to explore the Mother Road. Fasten your seatbelts!

1090.47 RUR

/ / похожие

Подробнее

Shalom Lappin The Handbook of Contemporary Semantic Theory


The second edition of The Handbook of Contemporary Semantic Theory presents a comprehensive introduction to cutting-edge research in contemporary theoretical and computational semantics. Features completely new content from the first edition of The Handbook of Contemporary Semantic Theory Features contributions by leading semanticists, who introduce core areas of contemporary semantic research, while discussing current research Suitable for graduate students for courses in semantic theory and for advanced researchers as an introduction to current theoretical work

20937.86 RUR

/ / похожие

Подробнее

Karen Ross The Handbook of Gender, Sex and Media


The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.

21419.94 RUR

/ / похожие

Подробнее

Michael Kopelman The Essential Handbook of Memory Disorders for Clinicians


This concise version of the Handbook of Memory Disorders is a selection of chapters from the original volume that have been chosen with the busy practitioner in mind. The Essential Handbook provides individual clinicians and students with those parts the editors consider most relevant and useful on a day-to-day basis, as a portable adjunct to the more comprehensive Handbook. (Handbook of Memory Disorders – 047 149819X)

7945.83 RUR

/ / похожие

Подробнее

Gavriel Salvendy Handbook of Human Factors and Ergonomics


The fourth edition of the Handbook of Human Factors and Ergonomics has been completely revised and updated. This includes all existing third edition chapters plus new chapters written to cover new areas. These include the following subjects: Managing low-back disorder risk in the workplace Online interactivity Neuroergonomics Office ergonomics Social networking HF&E in motor vehicle transportation User requirements Human factors and ergonomics in aviation Human factors in ambient intelligent environments As with the earlier editions, the main purpose of this handbook is to serve the needs of the human factors and ergonomics researchers, practitioners, and graduate students. Each chapter has a strong theory and scientific base, but is heavily focused on real world applications. As such, a significant number of case studies, examples, figures, and tables are included to aid in the understanding and application of the material covered.

29470.54 RUR

/ / похожие

Подробнее

Mick Power Handbook of Cognition and Emotion


Edited by leading figures in the field, this handbook gives an overview of the current status of cognition and emotion research by giving the historical background to the debate and the philosophical arguments before moving on to outline the general aspects of the various research traditions. This handbook reflects the latest work being carried out by the key people in the field.

33680.62 RUR

/ / похожие

Подробнее

Arthur D. Kahn Experiment in Occupation


As a participant in many of the events he writes about in Experiment in Occupation , Arthur Kahn offers a richly detailed account of the process by which the fight against Nazism came to be transformed into the Cold War. His story reveals how those in the Military Government of Germany who were dedicated to carrying out the war aims promulgated by Roosevelt and Eisenhower for a thorough democratization of Germany were ultimately defeated in their confrontation with powerful elements in the Military Government and in Washington who were more intent upon launching a preemptive war against the Soviet Union than upon the eradication of Nazism and German militarism. A twenty-three-year-old OSS operative, Arthur Kahn was assigned after D-Day to a psychological warfare unit, where at first he supervised prisoner-of-war interrogations and then served as an editor of intelligence. Instructed to respond to requests from Supreme Headquarters, he drafted proposals for psychological warfare approaches to critical situations at the front only to discover that a SHAEF directive banned calls to the Germans to revolt. Subsequently Kahn served in liaison with the Soviets and during the Battle of the Bulge at Montgomery's British headquarters. For several months before and after VE Day he traveled through the American Zone as an intelligence investigator and wrote a report that led to the dismissal of General George S. Patton as Military Governor of Bavaria. Appointed Chief Editor of Intelligence of the Information Control Division, he produced the most influential intelligence weekly in the American Zone. Kahn's portrayal of events in postwar Germany provides warnings for current and future American experiments in foreign occupation.

1947.87 RUR

/ / похожие

Подробнее
kross-shop.ru — Каталог цен и описаний на компьютерную и бытовую технику, товары для офис и дома, электронику, товаров для сада и дачи. Мы занимаемся поиском лучших цен в интернет магазинах по всей России, знаем где купить Kenneth Kahn B The PDMA Handbook of New по оптимальной цене в онлайн-магазинах. На нашем сайте kross-shop.ru предоставлена вся необходимая информация для правильной покупки Kenneth Kahn B The PDMA Handbook of New — фотографии товаров, отзывы пользователей, поиск по модели и производителю, наименованию или модели, инструкции по эксплуатации, а так же экспертные обзоры, сайты предлагающие покупу онлайн с доставкой заказа в ваш город.